Overview
Título del trabajo: Digital Ad Operations Specialist
Compañía: Catalina Marketing
Descripción de funciones: **Our Team** Catalina seeks a Digital Ad Operations Specialist to join our dynamic cross functional team. The Digital Ad Operations Specialist reports into the Director of Digital Ad Operations.This role is responsible for making real-time media investment decisions to drive client campaign performance and returns on ad spend. The team manages multi-million dollar budgets, ensuring that the right message is delivered to the right consumer at the right time.This key team member will need to be comfortable working on high-profile accounts, running across multiple DSP’s, and a stickler for organization.The Digital Ad Operations Specialist will act as a go-to/escalation point for campaign related items and be a domain Subject Matter Expert who works with Cross-Functional teams on project roll-outs. Main duties will involve trafficking online ads including programmatic campaigns, managing programs against KPIs through daily reporting, analysis, and optimization.
**Responsibilities**
– Oversee the targeting and media strategy of assigned advertiser accounts
– Collaborate with cross functional teams to identify ideal performance solution for each client
– Deliver all campaigns in full and on time, meeting, or exceeding client performance benchmarks
– Collaborate with Product teams, as a Subject Matter Expert (SME) to develop solutions that will enhance our operational efficiency and improve client performance
– Proactively make recommendations to teams and consult on media restrictions to provide an understanding to the client on the levers that influence delivery success metrics
– Delivery of campaigns to fulfill client budget and KPI goals.
– Act as an expert in RTB buying strategies. while ensuring compliance with all client delivery restrictions
– Ensure timely trafficking of all banner, video, native, and rich media units across mobile and desktop advertising campaigns
– Quality check all creatives and tags
– Maintain strong troubleshooting (QA) expertise at the campaign, line item, and creative level
**Qualifications**
– 1+ years of online work experience – preferably from a programmatic vendor or ad agency
– Bachelor’s degree preferred
– Customer service experience
– MS Office Computer skills (PowerPoint, Excel, Word, Outlook, Teams)
– Well-developed communication and presentation skills
– Critical thinking skills for understanding of patterns, statistics, and probabilities to discover new opportunities
– Ability to troubleshoot and problem-solve, along with an ability to collaborate cross-functionally
– Excellent planning and organization discipline
– Results /goal oriented
**About Catalina**
**Diversity, Inclusion + Belongingness**
Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
– The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description._
– This role is to be filled outside of the state of Colorado._
– We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace._
Ubicación: San José
Fecha del trabajo: Mon, 30 Oct 2023 23:51:46 GMT
